For this class exercise we were instructed to analyze a brand that has since lost its “identity.” We must then formulate a strategy and approach in order to help the brand refresh and regain its identity. This warm up exercise allowed us 30 minutes at the beginning of class and then we presented our plan.

We were divided into a group of three and came up with a write up to present to the class. After completing the write up we had 10 minutes left to spare so I quickly put together a mock up of a “campaign” example to further strengthen our presentation.

View Write Up PDF