The HTC Brand Audit was a final project in my Brand Management class. We were instructed to choose a brand from the top 100 Global Brands and I chose HTC.
It consisted of a Brand Inventory and a Brand Exploratory. The Brand Inventory was abased off a Brand Analysis checklist that we had to go through and research the basics of the brand that we chose. The Brand Exploratory explored the more consumer/customer brand knowledge, the source of the brand equity and the potential threats to brand equity.