The branding proposal calls for a rebranding and of the Dallas Area Rapid Transit (DART). With the introduction of new lines around the Dallas Fort-Worth area, a fresh new look to the print and design of the rail system can help with the publicity of the launch. The redesign package would include:
- Dart Rail Signs
- Dart Bus Signs
- Dart Rail Station
- Dart Map
- Dart Website
- Dart Bus
- Dart Train
The rebranding would include a new logo that would still preserve the identity but give a new and modern feel. In addition, the revamping would include a web page redesign to make it more streamlined and easier to read and use. Improving the look and user experience of the public transit users of the Dallas Fort-Worth area through redesign would be the studio’s main priority.
Full presentation can be found here : http://www.scribd.com/doc/39853986/DART-ReBrand-Presentation